Wingstop Commercial Production

For Wingstop’s latest commercial, we at SOS took a proactive approach to reducing CO2 emissions throughout the production process. By introducing energy-efficient lighting and solar-powered generators on set, we significantly cut down on the reliance on traditional power sources, reducing overall energy consumption. These measures not only lowered emissions but also created a more eco-friendly production environment.

We also worked closely with the production team to minimize waste, using reusable and sustainable materials for set construction and props. Catering services were selected with sustainability in mind, opting for locally-sourced foods and eco-friendly packaging to further reduce the carbon footprint.

Additionally, we encouraged the use of digital tools for pre-production and planning, which minimized unnecessary travel for crew members, cutting transportation-related emissions. By integrating sustainability into every aspect of the commercial’s production, we helped Wingstop reduce its environmental impact while still delivering a high-quality ad.